You
will be taken
step-by-step and shown exactly how to use Facebook as an
effective marketing tool to grow your business by marketing to the
right people and attracting ideal clients to
your
business. We
will get into the
what, the why and the how.
You
have my guarantee that you will leave this program
knowing so much more about Facebook than you ever thought there even
was to know. We go into great depth for each topic. I cram in a ton of
information, yet you
won't leave overwhelmed because I personally walk you through each
step.
You will
leave the day knowing exactly what to do and feel confident that you
have the support to move forward on your own.
"Personal
Commitment Towards Each Student"
"When I first attended
Kim’s Facebook
Marketing Made Simple
workshop, I didn’t even have a Facebook account. Kim very quickly
helped me to overcome my fear of using Facebook. She went through so
many aspects that I left
the workshop feeling confident enough to
explore on my own. Upon completion of the workshop, I not
only have a
Facebook account, but a business page with a bunch of "likers." I
definitely recommend this workshop for anyone who wants to use it to
grow their business but have a fear of using the site.
Kim’s knowledge
that she shares in the workshop is very in-depth. I was very impressed
with Kim’s personal commitment towards each student to not only
understand but exceed by keeping the conversation open for questions
long after the course has ended via groups in Facebook.
"
~
Julie Remele
When?
The
next workshop will be held: November 9, 2012
There
will be two bonus calls on Nov 6 and Nov 28. See bonus section below
for more details.
Time: 8:15 am - 6:00 pm
Proposed Timeframes:
8:15 - 9:00 Registration,
setting up laptops, connecting to the Internet
9:00 - 12:30 - Presentation and hands-on learning (Breaks will be
incorporated)
12:30-1:30 - Lunch (Included
in cost of program)
1:30 - 6:00 - Presentation and hands-on
learning (Breaks will be incorporated)
6:00 - 6:30 - Wrap-up and networking
Format
Throughout
the course of this 1-day program, as you follow along in your own
Facebook account, I will take
you step-by-step how to use all the various
features within Facebook to market your business successfully. You
should bring your laptop
or iPad with you
to access your Facebook account through the Internet.
Don't
have a Facebook
account yet? Don't worry...I'll get you
all set up when you attend the BONUS Special Preparation Call.
(See
Bonus section below)
Where?
MassBay Community College, Wellesley Campus
50 Oakland St, Wellesley, MA
Right off
Routes
9 and 16 and very close to I-95 and Rte 128
Agenda
Module 1: Facebook, Personal
Acct, Timeline, Pages, Groups, Oh my…
A
list of questions that will be answered during module 1:
- What
is the difference between a personal account and a business page?
- Facebook has
groups? What would I use them for?
- What
is the purpose of using Facebook for business?
- Do
I need a page or is a personal account sufficient?
- Should
I have people connect with me through my account or my page?
- How
do my personal page and my business page interact? Should they
interact? What’s the best way that they should interact?
- How
can I use these in the best way to build my business?
- What
if I don't yet have a personal Facebook account? Never
fear, we can take care of that for you.
Module 2: Creating and
Maintaining Facebook Pages
A
list of questions that will be answered during module 2:
- How
do I create a page?
- How
do I name my page? Can I change it later?
- How
do I add a profile picture?
- What
type of profile picture should I use on my page?
- What
is the cover photo? How do I add one? What is the purpose?
- What
are the rules of the cover photo?
- How
do I find my page after I create it?
Module 3: It’s All About Your
Followers
A
list of questions that will be answered during module 3:
- How
do I get followers ("likers")?
- How
can I choose what will appear below my cover photo?
- How
do I highlight or feature a certain post?
- What
is the use of photos and images on my Facebook page?
- What
is an alias, or username? Why do I want one, and how do I get one?
- It
is now taking me to my page instead of my profile, why is that?
- How
do I post on a timeline as my page instead of as my personal account?
- What
is the new Subscribe button?
Module 4: Building Relationships.
Let’s Go Make Some Friends
A
list of questions that will be answered during module 4:
- What
do I post?
- What
makes a good post?
- How
do I get people to like my posts and even better, comment on them?
- How
do I create an event in Facebook?
- When
would I use the event feature?
- How
can I get people to see the events I create?
Module 5: Tracking Your Progress
A
list of questions that will be answered during module 5:
- What
does it mean when you have impressions?
- Can
everyone see these statistics?
- How
come I see more posts from people I don't like as much, yet never see a
post from my spouse or best friend?
- How
can I keep track of what is being read on my page?
- Why
do the impressions vary so much between posts?
- I
didn’t know that you can control how often a post appears. How do I
keep getting a post to show up at the top?
- Come
with any questions you have that I haven’t answered yet.
HOT, JUICY
BONUSES INCLUDED
Bonus #1 -
Special Preparation Group Call (60 minutes)
Scheduled:
November 6 at 1:00 pm
Everyone will
be coming into the program at various levels of Facebook expertise, so
this call will help to
get
everyone up to speed on a few basics of
Facebook in preparation for the full-day program.
This
call will be useful to anyone who may not have a Facebook account, or
may have one but feels they need a little knowledge on how to "make
friends", post an update or move around through Facebook.
This
call will be recorded.
Unless you
have been using Facebook for a while, I highly recommend you attend
this call live.
Bonus #2 -
Q&A Group Call (2 hours)
Scheduled:
November 28 at 9:30 am
I will
address your top questions. The call takes place a few
weeks
after the program to give everyone a chance to use what they have
learned.
As you run into issues or questions, make a list of them to bring to
this call or come and learn from the questions of others. This call
will be recorded.
Bonus #3
- Ongoing Support through a
Private Facebook Group
You will be given access to my private Facebook support group. You will
continue to learn from this community because you get access to me, as
well as previous
Facebook
Marketing Made Simple attendees who have been growing
their business with Facebook.
The group provides ongoing support as you learn and use
Facebook to market your business. It provides a community for ideas, a
place to ask and answer Facebook Marketing-related questions
and even learn how Facebook groups work.
Bonus #4 -
Click-by-Click Action Handouts
There's nothing worse than going to a training program and coming home
to wonder, "so how did she do that?" Instead, you will receive
click-by-click instructions on
how to do everything
we cover during the program. I may even include some extra instructions
on helpful items we may not be able to cover.
No more searching for the link or the button, just look it up on the
handout.
Scroll down to the bottom of the registration page
to see a list of
our co-sponsors. Please check out these special organizations.
Kim’s journey has led her
to helping other women
entrepreneurs think big with their online marketing to get all the
clients they
need and is known as a Client-Generating Website Guru. Facebook is one
of the methods she shares with her clients to help them drive traffic
to their website and build trust and credibility within their niche.
Kim is known to "present
with style and grace" according to
Donna Caissie. Susanne Liebich states that "Kim has great energy
and is
very thorough." Both were attendees at various workshops Kim has
presented.
